Getting into Google
Getting in Google (Search Engine Optimisation / SEO )
This is very much an ABC of SEO so if you know anything about SEO and are looking for SEO services please contact UsableContent.
Some initial pointers:
- its not a fast process – it can take a month or more before you will be favourably listed within Google.
- Its all about content - the text on your website is what counts.
- Phrases are more important than words
- The title is most important, because this is whats going to be clicked on and is more likely to be found.
- Phrases used should be the same as the phrases people would search for.
- Links to a page are essential
Getting into the search engines like Google and MSN is often called SEO which is short for Search Engine Optimisation. In essense these search engines create an 'index' of your pages and this is consulted when ever you type something into the search box.
You don't need to submit your site to Google - we always do this for clients of ours.
How pages are ranked
Pages are ranked (order they are listed) on various factors including what Google have been known refer to as their 'Coca-Cola' formula - (its a secret), but what we do know is:
- Text on the page - both the complete phrase and the words seperately
- More links to the page increase its rank
- The text within the link is relevant - i.e. use 'Balmory School' instead of 'Click Here'
- The more relevant the pages that link to your page, the more weight they give to your page.
Presentation of your page
When it appears in Google you can influence how the page looks - using the title effectively. This will be the same as the title within the UsableSchools system, but with your school tagged on the end.For instance - your contact page may say something like "Contact" but what would be better would be "Contact details phone number and map" and this would appear in Google as
Contact details phone number and map - YourSchool Name Area
The description that comes beneath it is harder to influence and can be taken from a number of places - but it comes from where ever the phrase, or keywords you entered into Google appears on the page. It may also come from other sources such as directories.
If you have more questions on SEO - feel free to give Gerry a call on 078666 39693.
More questions ? - contact us today